advertising

NTNU

Lately, I have been preoccupied finishing the work for NTNU. The assignment here was creating 5 images, each representing an area of focus for NTNU (Health, Sustainability, Energy and Ocean). The 5th image is a group shot of the superheroes togehter…The idea behind this, is children dressing up as superheros, with props they could have found themselves, not high tech inventions. For this matter, I brought in necessary assistance in Vidar Graven, friend and stylist, who master these issues better than me. With sewing skills and creativity, he found the necessary means to complete the outfits!
Well, the models are selected from various sources. “Energy Girl” is Isabella, my daughter age 6.”Sustainability Boy” is Odin, a boy I have worked with before during sessions for City Lade. “Ocean Boy” is the son of my former boss actually – I guess he had the most challenging job of the models, having to jump on a trampoline during terrible weather outside my home. “Health Girl(s)” are daughter of a friendĀ“s friend. Her fit elderly lady climbing with her, is someone I found via Facebook friends. When I called her and described the mission, she just laughed and said yes immediately!! Sporty chick!
The process has been hard at times, but in the end I hope NTNU are pleased with this, and for my own part it has been a great learning experience. Also, a personal favorite of “KickAss Rescue Chick” came in the aftermath :-).

KICKASS_RESCUE_hairrepari

Making Of “City Lade Tango”

I have recently done some work for Headspin Advertising and City Lade. The results are displayed in various media, and the idea was to have a similar profile for the different images. Here is a short explanation of the process.
In one picture, local tango dancers were models, wearing beautiful outfits for the occation. Of course, working in a small studio can be challenging when trying to get an authentic look, but they did a great job!
The final image of them (without the advertising profile):

CL_TANGO_FINISH

Not surprising, this is a composite…I went to a neighborhood not far from the mall (City Lade) and got some okay exposures, for making an HDR background.

TANGO_GB

 

These were completed in Photomatix Pro, and then in Adobe Bridge and Photoshop.
The studio shot was set up with three lights, to get some edgy light.
Having selected the photo of the dancers, this was processed next.

Skjermbilde_RAWSkjermbilde_RAW2

 

The above adjustments were applied, before finishing off in Photoshop, cut out and finally blended and adjusted. I added a sky for a little drama, and weak sun. Because the idea was to create a sense of winter, light snow had to be added as well… Time consuming process, also because this might be viewed quite large (huge posters), and thus has to be close to perfect!

 

Making of “City Lade – QALIFA”

As for my previous post, this is some of the work behind another image for Headspin Advertising and City Lade. This time working with local fresh hip-hop artist Qalifa!
The final image (without advertising profile):

CITYL_QALIFA

Again, this is a composite. I found a decent location, not far from City Lade (the mall), and made 5 exposures (for later blending into an HDR). These originally looked like this:

background

After blending these in Photomatix Pro, and further in Adobe Bridge/Photoshop, I had to cut Qalifa out from this studio shot:

CL1_0024

Not too hard, but again, this might be on huge posters and has to be done well…the following screenshots show some layers and processing for the final image.

Skjermbilde_PS1 Skjermbilde_PS2 Skjermbilde_PS3

As you can se from these, Qalifa is cut out and blended with the background with a more dramatic sky and sun. The snow is again part of the winter theme.
Lots of work, but a great learning process as well as GREAT fun! I think it looks quite good, and hope you like it!!

CITYLADE

My last few months have been rather quit as to producing new material. Well, I did do one cool job for Headspin advertising (City Lade). Lots of work, but good fun and great people as well as exposure. Here are a few images from this work.

I look forward to working with Headspin in the near future, as we have plans for MotherĀ“s day and hopefully Valentine!!