Fashion

The story behind “Mercy”

Written in 2011, this is how a simple shot (and this was just a test shot really) can transform into a prize winning image!

Today I feel I created something special, not just because the three wonderful kids are my family. But because the moment I was finished, I was filled with a certain sentiment.
The photo made me feel something…and I thought I could share how I accomplished the finished result.
The light was set up by 4 lights:
– 1 on the white background
– 1 main light (deep octa)
– 2 softboxes as backlights from each side
This is straight from raw (1/160 f8)

unreal_-85-2

Step one was of course twisting the raw file, reducing saturation and adjusting temperature/exposure/fill light/recovery/blacks until I was happy with my vision.
After converting, croping was necessary to get rid of the elements that had nothing to do with the essentials of this photo. After all, this is all about their faces and expressions, as well as the great work by stylist Vidar Graven.
A little softing was applied, but not much as these are children. Too much would just look unnatural.
The fun part was experimenting with textures, and I used two different ones, which I have used several times before:
lomofilm1stainedpaper5
I played around with these, adjusting tones, opactiy and applied gaussian blur to all, and ended up with one layer of the “old paper” set to soft light, and two layers of the “grunge” texture, also set to soft light.
When happy with the transitions, I flattened the image, and started working in a color software, adding several layers of “low key” toning, as well as lighting the center/darkening the surroundings. This is a test of patience, as you never get totally happy…but in the end I just had to save and see what happened.
And this is when I realized I had something here! Slowly working the edges, adding some contrast, and then removing some, I got to the final stage of color adjustment. This is where I finished, and got this:
mercy

And finally, the awards

  • Bronze NFF Landskonkurranse 2013
  • Photography Masters Cup Nominee 2013 – Fashion
  • Silver NFF Laugskonkurranse 2012

Laugskonkurransen 2015

Great! I managed 317 points in the regional competition for preofessional photographers in Trøndelag/Norway!!
All 4 photos received prizes, 3 honorable mention (just below bronze score) and 1 bronze. Here are the photographs, with a little story of how they came to life:

Eyeliner
Eyeliner

This is Ingvild, a former collegue, who dared to test the cool waters this spring. The idea was to make her be totally still, with her eye very close to the surface. I am not a master of black and white, but this just had to be…

Kick-Ass Rescue Chick

KICKASS_RESCUE_chick

My sweet Isabella, originally modeling here for NTNU posing as “energy girl”; this is a spin-off as I liked her home made superhero costume (thus KickAss like the movie). The background is shot on the roof of St. Olavs hospital in Trondheim.

Victorious
2_Victorious

A marvelous wedding day just a month ago, featuring Therese & Alex. This setting was planned, as we brought loads of bottles with soap, passing them out to strangers in the streets of Trondheim. As always, Alex shows a lot of energy and emotion! Just loved the shot, which also had to be black and white.

Inflight
inflight

This is actually from a few years ago, and something I have considered for competition many times. Earlier I have produced an image called “outflight”, so this is the reverse version, themewise. The model is styled by Silje Denstad, a local hairdresser.

Thanks a million for support and hopefully I will produce more for later competitions!!

www.phokus.no

Making Of “City Lade Tango”

I have recently done some work for Headspin Advertising and City Lade. The results are displayed in various media, and the idea was to have a similar profile for the different images. Here is a short explanation of the process.
In one picture, local tango dancers were models, wearing beautiful outfits for the occation. Of course, working in a small studio can be challenging when trying to get an authentic look, but they did a great job!
The final image of them (without the advertising profile):

CL_TANGO_FINISH

Not surprising, this is a composite…I went to a neighborhood not far from the mall (City Lade) and got some okay exposures, for making an HDR background.

TANGO_GB

 

These were completed in Photomatix Pro, and then in Adobe Bridge and Photoshop.
The studio shot was set up with three lights, to get some edgy light.
Having selected the photo of the dancers, this was processed next.

Skjermbilde_RAWSkjermbilde_RAW2

 

The above adjustments were applied, before finishing off in Photoshop, cut out and finally blended and adjusted. I added a sky for a little drama, and weak sun. Because the idea was to create a sense of winter, light snow had to be added as well… Time consuming process, also because this might be viewed quite large (huge posters), and thus has to be close to perfect!

 

Making of “City Lade – QALIFA”

As for my previous post, this is some of the work behind another image for Headspin Advertising and City Lade. This time working with local fresh hip-hop artist Qalifa!
The final image (without advertising profile):

CITYL_QALIFA

Again, this is a composite. I found a decent location, not far from City Lade (the mall), and made 5 exposures (for later blending into an HDR). These originally looked like this:

background

After blending these in Photomatix Pro, and further in Adobe Bridge/Photoshop, I had to cut Qalifa out from this studio shot:

CL1_0024

Not too hard, but again, this might be on huge posters and has to be done well…the following screenshots show some layers and processing for the final image.

Skjermbilde_PS1 Skjermbilde_PS2 Skjermbilde_PS3

As you can se from these, Qalifa is cut out and blended with the background with a more dramatic sky and sun. The snow is again part of the winter theme.
Lots of work, but a great learning process as well as GREAT fun! I think it looks quite good, and hope you like it!!

2015 – NEW opportunities

My first funshoot in 2015! Stylist Mats Heitmann presented me with an idea late last year, and finally we were able to make it happen! Stian, the model, had his body painted, and all I had to do was contact a local nightclub to get access (Studio 26). Stian is working his way toward fitness competition this spring, and yeah, he is in shape already, but to create a more dramatic effect I had to replace the abs at this point. No doubt, he will look even better than this shortly!
And, having this arranged, I got in touch with Nicole Sunde from Trendmodels (www.trendmodels.no). She was able to get there for some spontaneous work as well.
Here are a few examples 🙂
www.phokus.no

CITYLADE

My last few months have been rather quit as to producing new material. Well, I did do one cool job for Headspin advertising (City Lade). Lots of work, but good fun and great people as well as exposure. Here are a few images from this work.

I look forward to working with Headspin in the near future, as we have plans for Mother´s day and hopefully Valentine!!

Photography Masters Cup

Again, I got some awards from “Photography Masters Cup” or “Color Awards”, as some call it. This is an international competition with a wide range of participation. A couple of years back, I managed to win a 3rd place in Fashion. Last year, I was nominated with 4 images. This year, I was nominated with 5;
– 3 in Fashion
– 1 in Fine Art
– 1 in Portrait

 

Project Style

Recently, I teamed up with stylist Vidar Graven (currently living in Barcelona) and 3 models for a full day event in Trondheim. Vidar spent about 6 hours of styling, and had prepared 3 different outfits, to bring out the models’ charachter and style.
Despite constant change in wheather, and windy conditions, we managed to bring out the best of every location and shot, and we were both happy with the results!
Note! One model is not in this gallery, as Vidar is entering a stylist competition with this one. This will be posted on FACEBOOK later this summer, and possibly the blog.
Note 2! More images from this photoshoot can be found on Facebook and my webpage www.phokus.no